Email Open Stats 5/12/16

“Hey did you get my email?”

Sometimes leads don’t respond to our emails, but we want to know that the communications are going through, and not to spam folders.  This week we’ve rolled out an easy fix with email open stats!

How it works

Just below the leads name you can now see if the status is “unopened” or “opened”.  We’ve also provided the last opened date, and the number of total opens for the email.  This is available as an individual leads statistic, and can be found by simply opening any communications you’ve sent.

We are able to backdate this information for the emails where data is available.  This will include smart drips, but will not include personal emails sent in the past.  Going forward this data will be included.

Important Disclaimer! 

Email opens are tracked using image pixels.  All email providers have different settings & permissions so numbers can vary.  This is common with all forms of email tracking.  If you experience variances with number of opens it’s very likely the users own email settings are the cause.  CC’d emails will not show open stats.  If a lead has never visited the website their email activity will not be tracked.