New Email Template Texts 5-5-16

One way to increase response, and open rates of emails is to personalize them.  We’ve added some new template texts for both Agents & Lenders to help you send more custom emails in less time!

New Templates

• [Saved Searches]: Links to the saved searches on the front end site for the lead being emailed.
• [Favorites] : Links to the favorited properties page on the front end site for the lead being emailed.
• [LenderFirstName] [LenderLastName]: Adds their assigned lender’s name to the email.
• [AgentFirstName] [AgentLastName]: New field for Lenders to use!

We’ve also made some fixes to eliminate instances of the [agentname] field being filled in when there is only a listing agent, and no assigned buyer agent.

Get Started

• Go to advanced filters in lead central, and pull up a list of Qualify, Watch or Nurture leads who have been on site in the last month.  Send them an email, and ask if they would like to see any of their [Favorites] properties or discuss their needs.  The market is heating up!
• Try adding references to [saved searches] or [Favorties] in your smart drip plans.